/* Zetta Marketing — street-media look: poster paper, ink, hoarding red, auto-rickshaw yellow, print-ink indigo.
   No blur, no glow, no gradients: flat print shadows, taped cards, a hand-drawn underline.
   Light devices get the Pastel skin, dark devices the Dark skin (theme.js); the switcher overrides. */
:root,[data-skin="pastel"]{
  --bg:#F3EBE6;--surface:#FFFBF8;--ink:#35241F;--muted:#7A665D;--line:#E4D6CC;
  --accent:#7C87B8;--hi:#F3C6A5;--red:#B4553D;--blue:#7C87B8;
  --solid:#3A2A25;--btn:#B4553D;--btn-fg:#FFFFFF;--card-line:#35241F;--tape:rgba(243,198,165,.85);
  --display:"Anton","Oswald",Impact,sans-serif;--sans:"Karla",ui-sans-serif,system-ui,sans-serif;
  --mono:"IBM Plex Mono",ui-monospace,Menlo,monospace;--hand:"Caveat","Comic Sans MS",cursive;
  color-scheme:light}
[data-skin="dark"]{
  --bg:#191816;--surface:#23211E;--ink:#F1ECE2;--muted:#A39C8F;--line:#36322C;
  --accent:#F2A33A;--hi:#F2A33A;--red:#E25B3F;--blue:#8EA3D8;
  --solid:#2B2824;--btn:#F2A33A;--btn-fg:#191816;--card-line:#F1ECE2;--tape:rgba(242,163,58,.55);
  color-scheme:dark}
body{background:var(--bg);color:var(--ink);font:16px/1.6 var(--sans);transition:background-color .4s,color .4s;overflow-x:hidden}
.display{font-family:var(--display);font-weight:400;letter-spacing:.005em;line-height:.95;text-transform:uppercase}
.ic{width:18px;height:18px;fill:none;stroke:currentColor;stroke-width:2;stroke-linecap:round;stroke-linejoin:round;flex:none}
.ic.sm{width:14px;height:14px}
.eyebrow{font:500 12px/1.3 var(--mono);letter-spacing:.16em;text-transform:uppercase;color:var(--accent)}
.muted{color:var(--muted)}
.muted-p{color:var(--muted);max-width:40ch}
.hand{font:700 24px/1 var(--hand);color:var(--red);transform:rotate(-1deg);margin-top:8px}
.hl{text-decoration:underline wavy var(--red);text-decoration-thickness:.07em;text-underline-offset:.14em;text-decoration-skip-ink:none}
.row{display:flex;flex-wrap:wrap;gap:12px;align-items:center}
.gap-top{margin-top:28px}
.sec{padding-block:96px}
.big{font-size:clamp(36px,5.4vw,66px)}
.narrow{max-width:16ch}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:8px;border-radius:999px;font:600 15px var(--sans);padding:12px 20px;border:1.5px solid transparent;cursor:pointer;transition:transform .15s,box-shadow .15s;text-decoration:none}
.btn.primary{background:var(--btn);color:var(--btn-fg)}
.btn.primary:hover,.btn.dark:hover{transform:translate(-2px,-2px);box-shadow:3px 3px 0 var(--ink)}
.btn.ghost{background:var(--surface);color:var(--ink);border-color:var(--line);padding:10px 16px;font-size:14px}
.btn.ghost:hover{border-color:var(--ink)}
.btn.small{padding:9px 16px;font-size:14px}
.btn.dark{background:#1B1A17;color:#fff}
.btn.light{background:#fff;color:#1B1A17}
.btn.wide{width:100%;justify-content:center;margin-top:18px;padding-block:14px}

/* reveal */
.js .reveal{opacity:0;transform:translateY(22px);transition:opacity .8s cubic-bezier(.2,.8,.2,1),transform .8s cubic-bezier(.2,.8,.2,1)}
.js .reveal.on{opacity:1;transform:none}
.d1{transition-delay:.08s!important}.d2{transition-delay:.16s!important}.d3{transition-delay:.24s!important}
.d4{transition-delay:.42s!important}.d5{transition-delay:.52s!important}.d6{transition-delay:.62s!important}

/* header */
.top{position:sticky;top:env(safe-area-inset-top,0px);z-index:40;transition:background-color .3s,box-shadow .3s}
.top.solid{background:var(--bg);box-shadow:0 1.5px 0 var(--line)}
.top .nav{padding-block:14px}
.logo{font:400 21px var(--display);text-transform:uppercase;text-decoration:none;letter-spacing:.01em}
.logo em{font-style:normal;color:var(--red)}
.top nav{gap:28px;font-size:14.5px}
.top nav a{color:var(--muted)}
@media (max-width:760px){.top nav{display:none}}

/* hero */
.hero{position:relative}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,1fr);gap:40px;align-items:center;padding-block:40px 96px}
@media (max-width:980px){.hero-grid{grid-template-columns:1fr}}
.pill{display:inline-flex;align-items:center;gap:8px;font:500 12.5px var(--mono);color:var(--muted);background:var(--surface);border:1.5px solid var(--card-line);border-radius:999px;padding:6px 12px}
.pill::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--hi)}
.hero h1{font-size:clamp(48px,7.6vw,104px);margin-top:20px}
.hero h1 .w{display:inline-block;overflow:hidden;vertical-align:bottom;padding-bottom:.16em;margin-bottom:-.16em}
.hero h1 .w>span{display:inline-block}
.js .hero h1 .w>span{transform:translateY(110%);transition:transform .9s cubic-bezier(.2,.8,.2,1)}
.js .hero.on h1 .w>span{transform:none}
.hero h1 .w:nth-child(2)>span{transition-delay:.09s}.hero h1 .w:nth-child(3)>span{transition-delay:.18s}
.hero h1 .w:nth-child(4)>span{transition-delay:.27s}.hero h1 .w:nth-child(5)>span{transition-delay:.36s}
.subhead{font-size:clamp(20px,2.2vw,28px);margin-top:28px}
.lede{color:var(--muted);max-width:48ch;margin-top:12px;font-size:17px}
.hero-copy .row{margin-top:28px}

/* orbit visual */
.orbit{position:relative;aspect-ratio:1;width:100%;max-width:560px;margin-inline:auto;--mx:0;--my:0;--sy:0}
.orbit-lines{position:absolute;inset:0;width:100%;height:100%;overflow:visible}
.orbit-lines circle{fill:none;stroke:var(--ink);stroke-opacity:.12;stroke-width:.3}
.orbit-lines circle.dash{stroke-dasharray:1 1.5;stroke-opacity:.1}
.flow{stroke-width:.35;stroke-opacity:.45;stroke-dasharray:1.6 2;animation:flow 1.4s linear infinite}
@keyframes flow{to{stroke-dashoffset:-7.2}}
.k1{stroke:#D2452E}.k2{stroke:var(--ink)}.k3{stroke:#2B3F73}.k4{stroke:#2F5D7C}.k5{stroke:#7A5C2E}.k6{stroke:#C98A12}
[data-skin="dark"] .k3{stroke:#8EA3D8}
.node{position:absolute;left:50%;top:50%;width:38%;aspect-ratio:1;border-radius:28%;background:var(--solid);color:#fff;display:grid;place-content:center;justify-items:center;gap:6px;text-align:center;padding:12px;
  transform:translate(calc(-50% + var(--mx) * -10px),calc(-50% + var(--my) * -10px - var(--sy) * .04px));box-shadow:7px 7px 0 var(--hi)}
.node-ic{display:grid;place-items:center;width:38px;height:38px;border-radius:12px;background:var(--hi);color:#1B1A17}
.node b{font-size:clamp(14px,1.7vw,19px)}
.node small{font:400 10.5px var(--mono);opacity:.7}
.card{position:absolute;display:flex;align-items:center;gap:10px;background:var(--surface);border:1.5px solid var(--card-line);box-shadow:3px 3px 0 var(--card-line);border-radius:12px;padding:9px 12px;animation:bob 6s ease-in-out infinite;
  translate:calc(var(--mx) * var(--d) * 1px) calc(var(--my) * var(--d) * 1px - var(--sy) * var(--s) * 1px)}
.card::before{content:"";position:absolute;left:50%;top:-8px;width:38px;height:14px;background:var(--tape);transform:translateX(-50%) rotate(-3deg)}
.card b{display:block;font-size:13.5px;line-height:1.2}
.card small{display:block;font-size:11px;color:var(--muted)}
@keyframes bob{50%{transform:translateY(-9px)}}
.c1{left:8%;top:14%;rotate:-2.5deg;--d:14;--s:.05}
.c2{left:74%;top:7%;rotate:2deg;--d:18;--s:.07;animation-delay:-.9s}
.c3{left:82%;top:56%;rotate:-2deg;--d:22;--s:.09;animation-delay:-1.8s}
.c4{left:2%;top:62%;rotate:2.5deg;--d:26;--s:.11;animation-delay:-2.7s}
.c5{left:22%;top:85%;rotate:-1.5deg;--d:30;--s:.13;animation-delay:-3.6s}
.c6{left:62%;top:87%;rotate:2deg;--d:34;--s:.15;animation-delay:-4.5s}
.tile{display:grid;place-items:center;width:32px;height:32px;border-radius:10px;color:#fff}
.t-red{background:#D2452E}.t-ink{background:#1B1A17}.t-indigo{background:#2B3F73}.t-blue{background:#2F5D7C}.t-brown{background:#7A5C2E}.t-ochre{background:#C98A12}
[data-skin="dark"] .t-ink{background:#4A4540}
.note{position:absolute;left:50%;bottom:-26px;transform:translateX(-50%) rotate(-2deg);white-space:nowrap;font:700 24px var(--hand);color:var(--red)}
@media (max-width:560px){.card{padding:7px 9px;gap:7px}.tile{width:26px;height:26px}.card b{font-size:12px}.card small{display:none}.note{display:none}}

/* strip */
.strip{border-block:1.5px solid var(--line);background:var(--surface);overflow:hidden}
.strip-in{display:flex;width:max-content;gap:48px;padding-block:16px;font-size:22px;opacity:.85;animation:strip 32s linear infinite}
.strip-in span{display:flex;align-items:center;gap:48px}
.strip-in span::after{content:"✦";color:var(--red);font-size:.7em}
@keyframes strip{to{transform:translateX(-50%)}}

/* bento */
.bento{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:16px;margin-top:40px}
.box{position:relative;overflow:hidden;background:var(--surface);border:1.5px solid var(--line);border-radius:26px;padding:28px;min-height:240px;transition:box-shadow .2s,border-color .2s}
.box:hover{border-color:var(--ink);box-shadow:4px 4px 0 var(--ink)}
.box h3{font-size:clamp(26px,2.4vw,32px);margin-top:16px}
.box p{color:var(--muted);margin-top:10px;max-width:40ch;font-size:15.5px}
.b-brand,.b-sound{grid-column:span 3}.b-omni{grid-column:span 2}.b-track{grid-column:span 4;background:var(--solid);border-color:transparent;color:#fff}
.b-track p{color:rgba(255,255,255,.72)}
@media (max-width:900px){.bento{grid-template-columns:1fr}.b-brand,.b-sound,.b-omni,.b-track{grid-column:auto}}
.tag{display:inline-block;font:500 11.5px var(--mono);border-radius:999px;padding:4px 10px;margin:0}
.box .tag{color:var(--ink)}
.tag-red{background:rgba(210,69,46,.14);color:#B4382A!important}.tag-blue{background:rgba(47,93,124,.14);color:#2F5D7C!important}
.tag-indigo{background:rgba(43,63,115,.14);color:#2B3F73!important}.tag-yellow{background:rgba(242,181,58,.2);color:#F2B53A!important}
[data-skin="dark"] .tag-red{color:#F08A70!important}[data-skin="dark"] .tag-blue{color:#9CC3DB!important}[data-skin="dark"] .tag-indigo{color:#A9B7E8!important}
.more{display:inline-flex;align-items:center;gap:6px;margin-top:18px;font-weight:600;font-size:14.5px;text-decoration:none}
.more:hover{color:var(--red)}
.more.on-dark{color:#F2B53A}
.swatches{position:absolute;right:-18px;bottom:-22px;display:flex;gap:8px;rotate:-8deg;transition:rotate .5s,translate .5s}
.b-brand:hover .swatches{rotate:-2deg;translate:0 -8px}
.swatches i{width:62px;height:96px;border-radius:16px;border:1.5px solid var(--card-line)}
.swatches i:nth-child(1){background:#D2452E}.swatches i:nth-child(2){background:#1B1A17}.swatches i:nth-child(3){background:#F2B53A}.swatches i:nth-child(4){background:#2B3F73}
.bars{position:absolute;right:26px;bottom:26px;height:64px;display:flex;align-items:flex-end;gap:4px}
.bars i{width:6px;border-radius:3px;background:var(--blue);height:30%;animation:bar 1.1s ease-in-out infinite alternate}
.bars i:nth-child(3n){animation-duration:.8s;height:70%}.bars i:nth-child(4n){animation-duration:1.4s;height:50%}.bars i:nth-child(5n){animation-delay:-.4s}
@keyframes bar{to{height:100%}}
@media (max-width:560px){.swatches,.bars{display:none}}
.split{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.05fr);gap:24px;align-items:end}
@media (max-width:700px){.split{grid-template-columns:1fr}}
.funnel{border:1px solid rgba(255,255,255,.12);background:rgba(255,255,255,.05);border-radius:16px;padding:16px;display:flex;flex-direction:column;gap:9px}
.funnel span{font:400 12px var(--mono);color:rgba(255,255,255,.6)}
.funnel i{display:block;height:8px;border-radius:4px;background:#F2B53A;margin-top:4px}
.f1{width:100%}.f2{width:78%}.f3{width:46%}.f4{width:22%}
.funnel small{font:400 10.5px var(--mono);color:rgba(255,255,255,.4);margin-top:4px}

/* pinned pipeline */
.tide{position:relative;height:300vh;background:var(--surface);border-block:1.5px solid var(--line)}
.tide-pin{position:sticky;top:0;height:100vh;display:flex;align-items:center}
.tide-in{width:100%}
.track{position:relative;height:3px;border-radius:2px;background:var(--line);margin-top:44px}
.track-fill{position:absolute;left:0;top:0;bottom:0;width:calc(var(--p,0) * 100%);background:var(--ink);border-radius:2px}
.stages{list-style:none;margin:-23px 0 0;padding:0;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:20px}
/* Narrow screens stack the stages taller than the screen, so the section stops pinning there and shows all five. */
@media (max-width:860px){.tide{height:auto}.tide-pin{position:static;height:auto;padding-block:80px}.track{display:none}.stages{margin-top:32px;grid-template-columns:1fr 1fr}}
@media (max-width:480px){.stages{grid-template-columns:1fr}}
.stage{transition:opacity .5s,transform .5s}
.js .stage{opacity:.32;transform:translateY(10px)}
.js .stage.lit{opacity:1;transform:none}
.sq{display:grid;place-items:center;width:44px;height:44px;border-radius:14px;color:#fff;background:#B7ADA6;transition:background-color .4s,transform .4s}
[data-skin="dark"] .sq{background:#4A4540}
.stage.lit.s-red .sq{background:#D2452E}.stage.lit.s-blue .sq{background:#2F5D7C}.stage.lit.s-indigo .sq{background:#2B3F73}.stage.lit.s-ochre .sq{background:#C98A12}.stage.lit.s-brick .sq{background:#8A3B2E}
.stage.now .sq{transform:scale(1.12)}
.stage h3{font-size:24px;margin-top:16px}
.stage p{color:var(--muted);font-size:14.5px;margin-top:6px;max-width:30ch}

/* tracking switcher */
.sec-head{display:flex;flex-wrap:wrap;align-items:flex-end;justify-content:space-between;gap:24px}
.switcher{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:20px;margin-top:40px}
@media (max-width:980px){.switcher{grid-template-columns:1fr}}
.tabs{display:flex;flex-direction:column;gap:8px}
.tab{all:unset;cursor:pointer;display:block;border:1.5px solid var(--line);border-radius:18px;padding:18px 20px;transition:background-color .2s,border-color .2s,box-shadow .2s}
.tab:hover{background:var(--surface)}
.tab:focus-visible{outline:2px solid var(--red);outline-offset:3px}
.tab[aria-selected="true"]{background:var(--surface);border-color:var(--ink);box-shadow:3px 3px 0 var(--ink)}
.tab .t-head{display:flex;align-items:center;gap:12px}
.tab .t-ic{display:grid;place-items:center;width:36px;height:36px;border-radius:12px;background:var(--line)}
.tab[aria-selected="true"] .t-ic{background:var(--hi);color:#1B1A17}
.tab .display{font-size:20px}
.tab .t-body{display:none;color:var(--muted);font-size:15px;margin-top:10px}
.tab[aria-selected="true"] .t-body{display:block}
.tab .t-bar{display:none;height:3px;border-radius:2px;background:var(--line);margin-top:12px;overflow:hidden}
.tab[aria-selected="true"] .t-bar{display:block}
.t-bar i{display:block;height:100%;width:0;background:var(--ink)}
.tab[aria-selected="true"] .t-bar i{animation:grow 5s linear forwards}
@keyframes grow{to{width:100%}}
.panel{background:var(--solid);color:#fff;border-radius:26px;padding:clamp(20px,3vw,32px);animation:pop .45s cubic-bezier(.2,.8,.2,1)}
@keyframes pop{from{opacity:0;transform:translateY(12px)}}
.panel .p-top{display:flex;justify-content:space-between;gap:12px;font:400 12.5px var(--mono);color:rgba(255,255,255,.6)}
.panel .p-top span:first-child::before{content:"";display:inline-block;width:8px;height:8px;border-radius:50%;background:#F2B53A;margin-right:8px}
.panel h3{font-size:clamp(28px,3vw,42px);margin-top:24px}
.panel ul{list-style:none;margin:24px 0 0;padding:0;display:flex;flex-direction:column;gap:10px}
.panel li{display:flex;justify-content:space-between;align-items:center;gap:12px;border:1px solid rgba(255,255,255,.12);background:rgba(255,255,255,.06);border-radius:16px;padding:12px 16px;animation:pop .45s cubic-bezier(.2,.8,.2,1) both}
.panel li:nth-child(2){animation-delay:.09s}.panel li:nth-child(3){animation-delay:.18s}
.panel li b{font-weight:500;display:flex;align-items:center;gap:12px;min-width:0}
.panel li b::before{content:"";width:10px;height:10px;border-radius:50%;flex:none;background:var(--dot,#fff)}
.panel li span{font:400 12px var(--mono);color:rgba(255,255,255,.5);flex:none}

/* final */
.final-wrap{padding-bottom:88px}
.final{position:relative;overflow:hidden;background:var(--hi);color:#1B1A17;border-radius:34px;padding:clamp(40px,6vw,80px) clamp(24px,5vw,60px)}
.final::after{content:"";position:absolute;right:-40px;top:-40px;width:250px;height:250px;border-radius:50%;border:28px solid rgba(0,0,0,.08)}
.final h2{font-size:clamp(38px,6vw,82px);max-width:14ch}
.final .row{margin-top:32px;position:relative;z-index:1}

/* modal */
.modal{position:fixed;inset:0;z-index:70;display:grid;place-items:center;padding:16px}
.modal[hidden]{display:none}
.scrim{position:absolute;inset:0;background:rgba(0,0,0,.5)}
.sheet{position:relative;width:100%;max-width:540px;max-height:92vh;overflow:auto;background:var(--surface);border:1.5px solid var(--card-line);box-shadow:6px 6px 0 var(--card-line);border-radius:26px;padding:clamp(22px,4vw,34px);animation:pop .35s cubic-bezier(.2,.8,.2,1)}
.sheet h2{font-size:34px;margin-top:8px}
.sheet .muted-p{margin-top:8px;max-width:none}
.sheet .muted-p a{color:var(--ink);font-weight:600}
.x{position:absolute;right:14px;top:14px;width:38px;height:38px;border-radius:50%;border:0;background:transparent;color:var(--ink);cursor:pointer;display:grid;place-items:center}
.x:hover{background:var(--bg)}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:20px}
.chips button{border:1.5px solid var(--line);background:transparent;color:var(--ink);border-radius:999px;padding:9px 15px;font:500 14px var(--sans);cursor:pointer}
.chips button:hover{border-color:var(--ink)}
.chips button[aria-pressed="true"]{background:var(--ink);color:var(--bg);border-color:var(--ink)}
.chips button[aria-pressed="true"]::before{content:"✓ "}

/* theme switcher */
.skins{position:fixed;z-index:60;left:50%;bottom:calc(16px + env(safe-area-inset-bottom,0px));transform:translateX(-50%);display:flex;gap:4px;padding:5px;border-radius:999px;background:var(--surface);border:1.5px solid var(--card-line);box-shadow:3px 3px 0 var(--card-line)}
.skins button{display:flex;align-items:center;gap:8px;border:0;background:transparent;color:var(--ink);font:600 13px var(--sans);padding:8px 14px;border-radius:999px;cursor:pointer}
.skins button[aria-pressed="true"]{background:var(--btn);color:var(--btn-fg)}
.skins i{width:12px;height:12px;border-radius:50%;border:1px solid rgba(0,0,0,.2)}
.dot-pastel{background:#F3C6A5}.dot-dark{background:#191816}

@media (prefers-reduced-motion:reduce){.tide{height:auto}.tide-pin{position:static;height:auto;padding-block:96px}.js .stage{opacity:1;transform:none}.js .hero h1 .w>span{transform:none}}